You are Your Brand!
How to grow your personal brand from A to Z
Required reading at the Fashion Institute of Technology
If you are wondering 'do I have a personal brand?' the answer is most certainly yes!
“If one day you lose everything, the one thing no one will ever be able to take away from you will be your strongest asset: your personal brand. That’s what will set you apart from the other 7 billion people." - Melody Hossaini
The more powerful your brand is, the more opportunities you will have. Whether you have a business, a career or art to create, your brand is a key to doing more of what you love, and increase your prices / get raise. This book will teach you everything you know about branding but never thought applied to you.
In this book you will explore 4 big topics:
Why branding matters
What is a brand
How to build your brand
How to refine your brand
By doing the exercises laid in this book, you will start to attract opportunities to you.